The Indian Express Group is excited to announce a revolutionary reimagining of the Screen Awards 2025, a cherished celebration of cinema and storytelling in India. This year’s event will take a significant leap into the digital realm, streaming on YouTube, thus ensuring an expansive reach to audiences worldwide.
Screen Awards 2025 goes digital: Iconic celebration premieres on YouTube
What Makes Screen Awards 2025 Unique?
The Screen Awards 2025 transcends the conventional awards ceremony format. It embodies not just an awards event, but a celebration that showcases editorial credibility, cultural significance, and a robust digital outreach. The recognition process reflects the values of the Indian Express Group, with winners chosen by the esteemed Screen Academy—an independent, non-profit collective of celebrated filmmakers and artists devoted to honoring true excellence in cinema.
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According to Anant Goenka, Executive Director of the Indian Express Group, “Indian cinema deserves a platform that appreciates creativity beyond mere box office numbers. Our storytellers embody the dreams of 1.4 billion people, grounded in tradition while embracing a dynamic future. This award seeks to honor their spirit and highlight the most innovative voices of India. We are thrilled that YouTube shares our passion for this vision.”
A Digital-First Approach to Awards
The Screen Awards will embrace a digital-first strategy, streaming live on YouTube and making the event accessible to international audiences. For the first time, the brightest stars of Bollywood will share the spotlight with some of YouTube’s most influential creators. This unique collaboration promises a three-month-long festival filled with red carpet moments, behind-the-scenes content, creator-led storytelling, and interactive fan engagement.
This shift to a digital format comes in response to changing audience habits driven by increased internet accessibility, the ascendancy of Connected TVs (CTVs), and a surge in mobile device usage. Notably, CTV has emerged as YouTube’s fastest-growing interface in India over the past five years, further solidifying the platform’s capability to present rich content across various screens and formats. It blends the grandeur of cinematic storytelling with the immediacy of digital engagement, fostering connections across generations, communities, and platforms.
YouTube: The Perfect Home for Screen Awards
Gunjan Soni, Managing Director – India at YouTube, elatedly shared, “We are thrilled to be the digital home for the Screen Awards, as we usher a cultural icon into its next chapter. YouTube is the hub where billions of fans connect with the entertainment they cherish, and we are excited for them to witness one of cinema’s most significant nights in an immersive format. By connecting Bollywood’s leading figures with YouTube’s most impactful creators, we are creating a vibrant community for this iconic event, harnessing the power of fandoms.”
With an unmatched global reach, YouTube stands as the perfect host for the Screen Awards. ComScore reports that YouTube reaches approximately four out of five internet users in India aged 18 and over, while entertainment content on the platform saw over 7.5 billion daily views worldwide in 2024.
Celebrating a Legacy
Priyanka Sinha Jha, Curator of the Screen Awards, emphasized the historical significance of the awards, noting, “Founded in 1995, the Screen Awards has been a pioneer in many respects: it was the first jury-based film award in India, it has attracted the attention of the Oscars management, and it has recognized several superstars early in their careers. With the introduction of The Screen Academy and our collaboration with YouTube, we are marking yet another historic moment for India, reinforcing our dedication to presenting the nation’s most credible and revered awards, delivered through transformative entertainment.”
The Screen Awards 2025 is set to provide unprecedented visibility, cultural relevance, and story-telling power for brands seeking to engage with India’s most invested audiences—both on digital platforms and in real-world settings.
Experience the Excitement: Watch the Screen Awards Live
To make the engagement even richer, audiences can anticipate exciting content leading up to the awards ceremony, including exclusive interviews with nominees and insights into the filmmaking process. Don’t miss the chance to celebrate the best of Indian cinema; mark your calendars and grab your devices!
Here is a glimpse of what to expect at the event:
For more updates, be sure to check the latest news and reviews on MyAxom, your go-to source for everything Bollywood:
Stay Updated with Bollywood News and Releases
It’s essential for fans to stay informed about the latest happenings in Bollywood. For real-time updates, including new movie releases, box office collections, and upcoming films for 2025, follow our section on Bollywood News – Live Updates.
In conclusion, the Screen Awards 2025 is poised to set a new standard for awards shows, blending traditional recognition with modern-day digital engagement. Tune in and be part of this historic occasion!
