Hungama and IICT Host “Lights, Camera, Code” at Mumbai Tech Week 2026
Hungama Digital Media Entertainment, in collaboration with the Indian Institute of Creative Technologies (IICT), proudly presented the event “Lights, Camera, Code: The New Storytelling Stack” at the IICT Campus, part of the Mumbai Tech Week (MTW) 2026. This event marks a significant chapter in Mumbai’s flagship AI festival, running under the theme “AI in Action” on May 29-30 at the Jio World Convention Centre. The festival unites developers, entrepreneurs, investors, policymakers, and students, showcasing practical applications of AI across diverse sectors.
During this pivotal event, Neeraj Roy, Founder and CEO of Hungama, delivered an insightful keynote speech, elaborating on the future of storytelling leading up to 2030. Roy visualized a thriving AI-assisted creator ecosystem and the emergence of a new “AI storytelling civilization.” He emphasized the unique advantages India possesses: a youthful demographic, rich cultural heritage, and increasing AI integration into various industries. Roy defined four essential pillars for AI-driven storytelling: empowering every creator with AI production tools, enabling global language access through real-time translation, transforming narratives into interactive experiences, and reimagining cultural intellectual property with AI innovation.
In his address, Roy further delineated the emerging technological stack for 2030, which encompasses generative video, autonomous creative agents, narrative intelligence, immersive interfaces, and innovative distribution channels.
Expressing his thoughts on the collaboration with IICT, Neeraj Roy stated, “Mumbai Tech Week serves as a confluence of innovation and imagination, providing the perfect platform to discuss the future of storytelling. Our partnership with IICT for ‘Lights, Camera, Code’ rests on the belief that India’s next great creators will emerge from those who seamlessly integrate technology with narrative skills. As AI and immersive media redefine entertainment, our imperative is to cultivate that talent collaboratively, and the moment to act is now.”
Vishwas Deoskar, CEO of IICT, added to the dialogue, “For many years, India has shared its stories with the world through cinema, music, and cultural expressions. The next phase focuses on exporting the technology and creative talent that will drive storytelling on a global scale. At IICT, we aim to foster an environment where artists, coders, designers, and entrepreneurs collaborate to create, because the future of entertainment will be for those who can blend imagination with technological intelligence.”
The Significance of AI in Storytelling
The event comes at a crucial moment as the entertainment industry undergoes profound transformation driven by advancements in AI. The integration of AI technologies like machine learning and natural language processing promises to redefine how stories are told, consumed, and experienced. As creators take advantage of these tools, they can craft narratives that are more immersive and engaging, responding dynamically to audience feedback and preferences.
Incorporating AI into storytelling not only enhances narrative experiences but also expands the scope of creativity. With generative models capable of developing new storylines, characters, and even dialogue, creators can explore realms previously limited by time and resources. Language barriers are minimized, allowing diverse voices to be amplified, ultimately leading to a richer tapestry of global narratives.
The convergence of creativity and technology at events like “Lights, Camera, Code” emphasizes the importance of interdisciplinary collaboration. Education within the creative sectors will evolve, focusing on equipping future creators with the skills to utilize technology in innovative ways. This will not only prepare them for the challenges ahead but will also foster a culture of continuous learning and experimentation.
Conclusion: A New Era of Storytelling
The “Lights, Camera, Code” event served as a stirring reminder that the future of storytelling is not just about narrative but about how narratives are crafted and shared. As highlighted by Neeraj Roy and Vishwas Deoskar, India stands at the forefront of this transformation, where technology becomes a co-creator in the storytelling process. The movement toward AI-assisted creativity promises a new era where stories are more inclusive, diverse, and profoundly engaging.
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